Our Story
BAAB: REDEFINING MODERN FASHION
BAAB is a modern luxury fashion brand specializing in timeless, classic clothing, with blazers and detachable collars as its signature pieces. Designed for those who appreciate understated elegance and functional sophistication, BAAB seamlessly blends high-quality craftsmanship with thoughtful design, offering accessible luxury at a reasonable price. Rooted in a refined color palette of deep neutrals, warm beige, and muted ivory, BAAB exudes quiet luxury and effortless versatility. As the brand expands with a flagship boutique and global e-commerce platform, it remains dedicated to creating elevated essentials that transcend fleeting trends. Inspired by its name —"BAAB,"
meaning "designs" in Thai
— the brand stands as a testament to sophisticated minimalism and modern refinement.
Creative Director
Beam Paatsanun Phonsawang, Founder & Creative Director of BAAB. With a vision to redefine modern luxury through timeless design, Beam founded BAAB to bridge sophistication, functionality, and accessibility in fashion. Inspired by the balance of classic silhouettes and contemporary refinement**, they have crafted a brand that embodies understated elegance and effortless versatility. Every piece at BAAB reflects high-quality craftsmanship, meticulous tailoring, and a dedication to refined aesthetics. The signature blazers and detachable collars are a testament to [Your Name]’s commitment to functional sophistication—where fashion meets adaptability. Rooted in a design philosophy that transcends trends, BAAB is a brand for those who appreciate enduring style over fleeting fashion. As BAAB expands globally, Beam Paatsanun continues to push the boundaries of accessible luxury, ensuring that every creation is a seamless blend of artistry, innovation, and timeless appeal.